SelvanElle began as a vision in the mind of Fatima Zaankik, a woman who believed that fashion should be more than clothing—it should be a source of confidence, self-expression, and joy.

Growing up with a love for creativity and design, Fatima noticed how the right outfit could transform the way someone walked, spoke, and saw themselves. She dreamed of creating a brand that combined elegance with comfort, trend with timelessness, and style with individuality. But most importantly, she wanted every woman—no matter her background, size, or budget—to feel beautiful.

With this mission close to her heart, Fatima founded SelvanElle, a brand built on passion, purpose, and a deep understanding of what modern women truly want. Her eye for detail and commitment to quality continue to shape every collection, from sophisticated dresses to essential everyday pieces.

Today, Fatima leads SelvanElle with warmth, creativity, and authenticity. She believes fashion should uplift, inspire, and empower—and her brand reflects that belief in every stitch, silhouette, and style.

“Fashion is a language,” Fatima says. “And every woman deserves to speak it with confidence.”

SelvanElle is more than a boutique—it’s a celebration of individuality, founded by a woman who is dedicated to helping you look and feel your best.